Strategic Management

Strategic Management Excellence: Short Course by German Management and Consulting Academy

Course Overview: Strategic management is the compass guiding organizations toward success in a dynamic business environment. The German Management and Consulting Academy presents the “Strategic Management Excellence” course, a concise program designed to empower professionals with the skills and insights essential for crafting and implementing effective business strategies.

Course Duration: 1 Day (8 hours+)

Course Objectives:

• Gain a comprehensive understanding of strategic management principles.
• Learn to analyze the external business environment.
• Develop skills in formulating and executing strategic plans.
• Explore tools and frameworks for strategic decision-making.
• Understand the role of innovation and change in strategic management.

Curricula

Session 1: Introduction to Strategic Management (1 hour)

• Overview of Strategic Management
• Importance of Strategic Thinking
• Key Components of Strategic Management

Session 2: Analyzing the Business Environment (1.5 hours)

• External Analysis: PESTEL and Industry Analysis
• Internal Analysis: SWOT Analysis
• Identifying Key Success Factors

Session 3: Formulating Strategic Plans (1.5 hours)

• Setting Vision, Mission, and Goals
• Crafting Competitive Strategies
• Aligning Resources with Strategy

Session 4: Tools for Strategic Decision-Making (1.5 hours)

• Decision Trees and Scenario Planning
• Cost-Benefit Analysis
• Balancing Risk and Reward

Session 5: Innovation and Change in Strategic Management (1 hour)

• The Role of Innovation in Strategy
• Managing Strategic Change
• Case Studies on Innovative Strategic Practices

Session 6: Case Analysis and Group Discussions (1 hour)

• Analyzing Real-world Strategic Challenges
• Group Discussions on Strategic Decision Points
• Q&A and Knowledge Sharing

Conclusion and Certificate Distribution (30 minutes)

• Summary of Key Takeaways
• Course Feedback
• Distribution of Certificates