Strategic Management

The world of business strategy is in transition.

German M&C Academy is offering this module to prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable. Today, business value and competitive advantage arise from strategic management.

Strategic Management Excellence: Short Course by German Management and Consulting Academy

Course Overview: Strategic management is the compass guiding organizations toward success in a dynamic business environment. The German Management and Consulting Academy presents the “Strategic Management Excellence” course, a concise program designed to empower professionals with the skills and insights essential for crafting and implementing effective business strategies.

Course Duration: 1 Day (8 hours+)

Course Objectives:

  • Gain a comprehensive understanding of strategic management principles.
  • Learn to analyze the external business environment.
  • Develop skills in formulating and executing strategic plans.
  • Explore tools and frameworks for strategic decision-making.
  • Understand the role of innovation and change in strategic management.


Session 1: Introduction to Strategic Management (1 hour)

  • Overview of Strategic Management
  • Importance of Strategic Thinking
  • Key Components of Strategic Management

Session 2: Analyzing the Business Environment (1.5 hours)

  • External Analysis: PESTEL and Industry Analysis
  • Internal Analysis: SWOT Analysis
  • Identifying Key Success Factors

Session 3: Formulating Strategic Plans (1.5 hours)

  • Setting Vision, Mission, and Goals
  • Crafting Competitive Strategies
  • Aligning Resources with Strategy

Session 4: Tools for Strategic Decision-Making (1.5 hours)

  • Decision Trees and Scenario Planning
  • Cost-Benefit Analysis
  • Balancing Risk and Reward

Session 5: Innovation and Change in Strategic Management (1 hour)

  • The Role of Innovation in Strategy
  • Managing Strategic Change
  • Case Studies on Innovative Strategic Practices

Session 6: Case Analysis and Group Discussions (1 hour)

  • Analyzing Real-world Strategic Challenges
  • Group Discussions on Strategic Decision Points
  • Q&A and Knowledge Sharing

Conclusion and Certificate Distribution (30 minutes)

  • Summary of Key Takeaways
  • Course Feedback
  • Distribution of Certificates


Strategic Management
Get course
30-Day Money-Back Guarantee


2 lectures
Full lifetime access
Access on mobile and TV
Strategic Management
Translate »